Fredrik Edström, Managing Director of Kry France comments: “I am very happy to join Kry. Digital technology has long had a place in its own right in the Swedish health system and is now conquering France. It facilitates access to care for patients throughout the country, fights against medical deserts and moves towards more preventive medicine. Digital technology makes it possible to treat certain pathologies and offers caregivers better working conditions. I’m excited to be part of the Kry team and contribute to our next phase of growth in the country.” 

Since its establishment in France in 2018, Kry has continued to strengthen its care provisioning with new pathways for care specialisms like female health, sexual health and chronic conditions. The company has just launched a new care pathway for those Kryng with obesity.  

In 2023, Kry passed the one million consultation milestone and almost one in two teleconsultations took place in a medical desert- areas where there is no access to a doctor. The appointment of Fredrik to Managing Director will consolidate Kry’s strategy in France as it aims to expand its core healthcare operations, improve access for patients Kryng with chronic disease and develop new ways of working for healthcare professionals with the integration of AI into its Kry Pro platform.  

Following higher education in Sweden and the USA, Fredrik spent a large part of his professional career in France with several management positions, notably as a Publisher for several large media groups including Groupe Marie-Claire and Prisma Media. In 2016, he was appointed Managing Director of Hoist Group France and led the merger of the French entities of Suisscom Hospitality, Hoist Group and Locatel. After a successful transition, the company became Planet, the European leader in SaaS solutions for the hospitality sector. 

Johannes Schildt, CEO of Kry said: “With his proven track record in fostering growth and collaboration, we’re looking forward to seeing Fredrik steer our operations in France. European healthcare providers are facing some of their most pressing challenges and now more than ever we need to embed digital into the core of healthcare systems to improve capacity and ensure more patients can access the care they need, when they need it.”